My April SEO talking point: Keep perspective. People are still using traditional search. AI Overviews, nested in the Google Search result, are like an LLM x RAG hybrid that users find helpful. Keep going with applications of known best practices;…
Google’s 2022 Helpful Content Update primed us all to get our houses in order for AI visibility. Algorithm updates can be disruptive to your traffic and leads if your strongest SEO signals are impacted. This 2022 update, though, I think…
SEO hot take: AEO, GEO, AI visibility? They’re all SEO. There have always been hundreds of signals that calculate a rank in search results. AI visibility uses those same signals. No one can be on top of all of the…
I’ve taken up genealogy and creating my family tree. It’s incredibly fun. I’ve already met new people and I’ve deepened bonds with my parents. But the work of it is… fact checking. A worldwide fact-checking mission! Does that family legend…
As a young professional, I argued with my dad about how to grow a career. He said, if I wanted to get ahead in my field, I’d eventually need to become a manager. I did grow into manager roles and…
1️⃣ I’m four months into freelancing and loving it. My clients are fantastic, the work is fun, I feel respected, and I’m learning so much. I’m so happy! I’m not fully booked yet; one or two more agency contracts would…
Here’s a simplified glossary and transitional guide for a longtime Universal Analytics (UA) user transitioning to Google Analytics 4 (GA4): Events vs. Hits Goals vs. Conversions Sessions Bounce Rate vs. Engagement Rate User Identification Reports Enhanced Measurement Data Model Attribution…
In 2008, I took 120 people to Burning Man. I led over a hundred people to the Black Rock Desert, where our camp hosted daily events, had daily meals for our campers, and got a Green rating for Leave No…
When is the last time you posted to your business’ social media?… All of them?… The concept of a blog or social media account is the easy part. A few great posts, a burst of energy—false momentum. The real challenge?…
